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Research papers

The London experiment

We may take the primary objective of the basic readership survey in each country to be to obtain for large numbers of publications estimates of average issue readership that are repeatable and stable, acceptably accurate and free from biases between...

Catalogue: Seminar 1982: Improving Media Research
Author: Pym Cornish
June 15, 1982
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Citation

Cornish, P. (1982a, June 15). The London experiment. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/the-london-experiment


Research papers

Measuring regional and local readership

Regional and local newspapers in Norway, as elsewhere, are threatened by developments within the newspaper market itself, by developments in the wholesale and retail trades, and by expected developments in the electronic media field. In this...

Catalogue: Seminar 1982: Improving Media Research
Authors: Per Langhoff, Harald Skare
June 15, 1982
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Citation

Langhoff and Skare (1982a, June 15). Measuring regional and local readership. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/measuring-regional-and-local-readership


Research papers

Media measurement by direct recording methods

The study group "readership analysis of medical journals" - called LA-MED - usually once a year presents actual data for media planners obtained by a standard interview, which is comparable to that of the German readership analysis for general...

Catalogue: Seminar 1982: Improving Media Research
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1982
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Citation

Müller-Veeh and Opfer (1982a, June 15). Media measurement by direct recording methods. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/media-measurement-by-direct-recording-methods


Research papers

Information styles in Switzerland

The present paper gives the results of a comprehensive investigation, modelled on the methodology of lifestyle studies, into the reading and information styles in the German-speaking part of Switzerland. On the attitudes and behavioural patterns...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Edith Riemerschmid
June 15, 1981
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Citation

Riemerschmid, E. (1981a, June 15). Information styles in Switzerland. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/information-styles-in-switzerland


Research papers

Sampling businessmen

This paper reviews the sampling and fieldwork techniques of five Businessman Readership Surveys conducted in the UK during 1973-1980. It's objective is to present in outline, and discuss, the sampling approaches designed for surveying a "large"...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Erhard Meier
May 1, 1981
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Citation

Meier, E. (1981a, May 01). Sampling businessmen. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/sampling-businessmen


Research papers

The case of primary readership

For many years there has been controversy about the value of pass-on readers. Some media buyers prefer circulation as their criterion, most feel that publications with very high numbers of readers-per-copy cannot be judged by readership alone in the...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: William J. Wilson
June 15, 1980
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Citation

Wilson, W. J. (1980a, June 15). The case of primary readership. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/the-case-of-primary-readership


Research papers

Readership diary panels

A ‘panel’ is a study in which information is collected about the same people or organisations over an extended period of time. A ‘diary panel’ is a panel where the information is collected by asking the participants to keep a...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: James Rothman
June 15, 1980
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Citation

Rothman, J. (1980a, June 15). Readership diary panels. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/readership-diary-panels


Research papers

Recognition versus recency

Through-the-Book and Recent Reading are the current ‘hot potatoes’ in media research and we constantly see them being thrown from hand to hand. This chapter attempts to show the advantages and disadvantages of both TTB and RR. In doing so,...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Rolf Speetzen
June 15, 1980
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Citation

Speetzen, R. (1980a, June 15). Recognition versus recency . ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/recognition-versus-recency-


Research papers

Predicting media schedule effectiveness by the 'media planex' method

The general description given below is only a part of a wider confirmation that the system is a reasonable description of the real world. Its use in the agency therefore gives confidence that a particular schedule recommended has been constructed...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Jean Michel Agostini, Nicolas Steinberg
June 15, 1980
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Citation

Agostini and Steinberg (1980a, June 15). Predicting media schedule effectiveness by the 'media planex' method . ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method-